Nappy Network

Pica have been working to save the planet!

Not one but two new identities for real nappy ambassodors.  Firstly the New Forest Nappy Network set up to promote the use of real nappies giving advice and a forum for discussion between parents and carers.  Our messaging for the brand had to be clear and attractive and we chose the bubbles to symbolise people coming together.

The second identity was for Nappy Bliss a real nappy laundry service which takes the hassle away from using real nappies, we chose to emphasize the natural and pure brand values with our pallet of colours and the use of the daisy.

The brands were applied to a range of marketing material and websites and were rolled out during Real Nappy Week receiving huge praise and support.