Pica Brand the New Brush Baby Toothbrush

Pica’s latest project for Brush Baby is the branding of their new and innovative children’s toothbrush..

The Brush Baby NanoCool is an anti-bacterial action brush for 4-7 year olds with unique bi-level bristles and is the first to extend the Brush-Baby product range.

The challenge was to present the Brush-Baby branding within the strict confines of the pack shape and dimensions, a great example of the importance and need for consistent, long-term brand management.