The Special One

February 12th, 2014

World renowned manager Jose Mourinho was the worthy recipient of the FWA 2014 Tribute and we were delighted to be commissioned to not only produce the souvenir programme but also the event graphics.

Paul Jones Sister Brands

February 10th, 2014

Our task was to research, analyse and determine a route for existing companies Paul Jones Insurance and Paul Jones Financial to grow and develop.  We began by determining 5 core brand values and the identity grew from there. Two sister brands were developed before we progressed to a review of all of their marketing collateral including copywriting, design and print.  We were next tasked with the design of their two websites and we maintain these on an on-going basis.  Finally we reviewed their offices and redesigned them to portray the professional and experienced nature of the company.  Our work with Paul Jones is ongoing.

Macca Media

January 12th, 2014

An identity for Macca Media a new, fresh faced media consultancy designed to cater for every PR, press and image requirement of its clients.

New Look for FWA

August 12th, 2013

An updated and refreshed identity for the FWA.

Helping Blossoming New Business

July 10th, 2013

Pregnancy is a joyful time but can come with many difficult side effects which were addressed by complementary therapist Kate.  We helped her develop her reflexology, maternity massage and baby massage business by working with her to understand her aims and dreams for Blossom.  We guided her through the initial stages of setting up her business and then through the identity stage designing a beautiful logo which we then developed into a website, marketing and exhibition material – it has been a joy to watch Blossom grow and the amazing work that Kate is doing.

Stylish Start

May 10th, 2013

Marketing and shop material for upmarket designer children’s shop.

Clean Beginnings

February 10th, 2013

Pica were required to create an identity for a new cleaning company, the identity had to reflect the high quality domestic and commercial services that are offered.  We went on to design promotional material, company website and exhibition graphics.

Angela Banners

January 12th, 2013

A set of banner stands to promote well known coach holiday Angela Holidays, used at local and national shows to advertise brochures and services.

FWA Live

November 12th, 2012

An identity and e-shot design for FWA Live – Question Time for journalists!

Rocking the Boat

October 10th, 2012

A temporary exhibition for Henley River and Rowing Museum telling the story of women’s rowing.

Barclays Fans Guide

August 10th, 2012

For the eighth season Pica have produced a Premier League Fans Guide for their client Barclays.  Pica are intrumental in the design, copywriting and photography selection as well as the mapping and stadium plans, during the production process they are also responsible for all of the liaison with the 20 Premier League clubs – no easy task during the busiest time of the season!  Two guides are produced at the same time, one for distribution by The Sun and one for The Times on the first day of the season.

We are proud to continue working with Barclays and supporting the Premier League.

Alresford Beauty Brochure

June 12th, 2012

A fresh and vibrant new look for local business Alresford Beauty to mark their move into new premises.

Celebrating with Van Persie

May 25th, 2012

Whilst Robin Van Persie celebrated being named the Football Writers’ Accociation’s Footballer of the Year, Pica were celebrating their continued realtionship with the FWA.  They are responsible for the marketing and event material for the Association’s prestigious award ceremonies, these high profile events go from strength to strength and have over the years celebrated such names as David Beckham, Gary Linekar and George Best.

It is always very exciting to be a part of events such as this and to see our work in such worthy hands.

Brush Baby – Continuing Story

February 10th, 2012

The next stage in our continuing development of Brush Baby is to illustrate the pathway of dental care for little teeth.  With the launch of the latest range it was necessary that parents completely understood the stages of teeth development and how they can use Brush Baby’s dental care products to protect their children’s teeth and gums and their overall good health.

The design of the pathway was demonstrated on a handy guide to healthy teeth and gums and was then developed for the website http://www.brushbaby.co.uk/

A Winning Combination

January 12th, 2012

A new look programme for the 2012 Tribute night marks a great combination of Pica and the FWA and celebrates winning pair Paul Scholes and Gary Neville.

Hobbs Rehabilitation

January 24th, 2011

Hobbs Rehabilitation provide a highly-skilled recovery service for those suffering from neurological problems. When they branched out into residential care for long-term stroke victims, they came to Pica for help in designing a new brand identity.

It was a task which had to be handled incredibly sensitively, emphasising the stepping stones to recovery Hobbs can provide in a friendly and approachable atmosphere for patients who are obviously distressed and need huge amounts of care.
Pica spent much time in researching patients’ needs and liaising with Hobbs which led to a strong yet sympathetic re-branding, matching all the clients requirements and are now responsible for the production of a new website and communications materials.
It is one of the skills Pica is most proud.

Pica Salutes a Legend

January 16th, 2011
Continuing their 12-year relationship with the Football Writers’ Association, Pica Design were delighted to produce the commemorative brochure for a tribute dinner to honour Thierry Henry.
The Arsenal legend was inducted into the FWA’s Hall of Fame at a glittering event held at the recently refurbished Savoy Hotel.
As we have for more than a decade, Pica liaised directly with the FWA to produce the brochure as part of a prestigious deal which sees us handle all the FWA’s communications, including a recent re-branding.
FWA chairman, Steve Bates of The People, said: “We have a great understanding with Pica. they are a joy to deal with because they know what we want – and need – even before we realise it ourselves!
“Their professionalism is outstanding and I know Thierry was delighted with the brochure.”

Brush-Baby new products unveiled

October 4th, 2010

We are thrilled to have completed the latest products for Brush-Baby, they were unveiled to the trade in Cologne last week and the response was fantastic.  The addition of the two types of mouth wipes and the toothpastes almost completes the range of Children’s oral healthcare products but we know that this is only the beginning and there are already plans for new and innovative products to help keep little mouths and teeth clean and healthy.

We  are again delighted to develop the brand further and watch it’s success.

To read more about how we work with a new brand such as Brush-Baby download this casestudy.

Find Brush Baby in Tesco’s

September 16th, 2010

LATEST NEWS - Brush Baby is about to hit the shelves of Tesco from the end of September.  Success is growing all of the time – we are so proud to be part of it’s success and can’t wait to be able to show the new products here, they look fantastic.

Angela Holidays Biggest and Best Brochure

September 1st, 2010

Pica have just produced Angela Holidays largest Summer Brochure.  The latest design reflects their growth into both air and cruise holidays while retaining their position as the South’s leading coach tour provider.  Angela Holiday’s now travel to America, Canada and New Zealand as well as ocean cruises and our brief was to produce a brochure which reflected these destinations but remained appealing to their wide and valued existing client base.

View online brochure here

Brush Baby in Sainsburys

July 2nd, 2010

Pica have been on board with Brush Baby since its launch two years ago…and baby look at it now!

Waitrose, Sainsbury’s, Mothercare and Wessex Pharmacy all now stock the market leader in children’s dental healthcare thanks in no small part to Pica’s branding and marketing campaign.

It doesn’t stop there. Together, Pica and Brush Baby are working hand-in-hand to develop new ranges and marketing strategies to strengthen the product’s place in the market.

Read full branding case study

Pica Advising Mumpreneurs

July 1st, 2010

We are exhibiting at the Annual Mumpreneur Conference in Brighton this October.  It is a chance for us to advise any mums out there who have a new product and want to know exactly how to launch it on to the High Street.  Following on from our achievements with Brush Baby we are keen to support these Mumprenuers and help them to succeed.

Come along to talk to us or if you can’t make it, drop us a line anyway we are always happy to advise.

Exhibition Design for Henley Regatta

June 22nd, 2010

Section of exhibition

Delighted to see our exhibition design for Henley Royal Regatta recieving such rave reviews, we were commisioned to design an exhibition and we came up with the idea of a ‘Course with a View’ featuring a panoramic view of the course as it is now which shows all of the historical background.

Henley River and Rowing Museum who commisioned the project were delighted with the concept from the initial stages through to it’s completion – “it is fantastic to have designs created so efficiently that result in such a high profile project being so well interpreted” says senior curator Rachel Wragg.

New Identity for Andover Wine Shop

June 18th, 2010

There’s nothing more satisfying than working closely with a company developing a brand which exactly matches the customer’s hopes and aspirations.

That’s why it was so rewarding to work with Grape Expectations, a new independent wine shop in Andover.

Pica produced the identity and marketing material for its successful launch, creating a strong image featuring a unique watercolour illustration which we believed underpinned the qualities the shop brings to the high street – and which, most importantly, delighted the client.

The brand was then applied to all of the shop’s point of sale material, shop graphics, their marketing collateral and the website bringing together all of the elements that form a successful shop launch.

This is a fantastic project to be involved with and it is so rewarding to bring all of the elements together so successfully resulting in a delighted client.

50th Holiday Brochure for Angela Holidays

June 2nd, 2010

Pica prides itself on its loyal relationship with clients and none more so than with Angela Holidays.

We’ve worked with Angela for 24 years and have just started production on the 50th holiday brochure, no mean feat given the changes both companies have witnessed over more than two decades together.

At Pica, we’re proud Our dedicated design and print service has played a part in Angela Holidays becoming the south’s leading coach holiday company.

how’s that for loyalty?

Rooney and Pica Score Again!

May 12th, 2010

The Football Writers’ Association Footballer of the Year Award is the oldest and most prestigious prize of its kind, dating back over 60 years when Sir Stanley Matthews was the first recipient.

Past winners have also included Sir Bobby Charlton, Gary Lineker, Steven Gerrard and Wayne Rooney.

For the past 10 years, Pica has produced the event’s commemorative programme and all the FWA’s literature and we’re delighted to say the relationship with the country’s leading sports journalists goes from strength to strength.

Gallery Design for Henley River & Rowing Museum

April 23rd, 2010

Following on from the successful implementation of the “Henley Lives” exhibition, Henley River and Rowing Museum were keen to move forward a new gallery design.  The Museum houses an impressive and historical painting by Siberechts which brings Henley and its surrounding area to life.

Pica’s high level of understanding of the project requirements and the needs of the audience has resulted in a
complementary and enlightening interpretation of Siberechts painting. The information given will help to entice visitors from all walks of life and has been designed with longevity in mind.

Rachel Wragg, Senior Curator says “We were delighted to once again be working with Pica on our next project: designing the new gallery and supporting the Siberechts display. Pica are consistent in their approach and ensure they have a good understanding of what we need, and our visitors need in order to proceed. They come to us with a range of options and inform us as to their reasons for each choice. We are incredibly pleased with the result and
look forward to welcoming people to our delightful new gallery.”

Nappy Network

April 9th, 2010

Pica have been working to save the planet!

Not one but two new identities for real nappy ambassodors.  Firstly the New Forest Nappy Network set up to promote the use of real nappies giving advice and a forum for discussion between parents and carers.  Our messaging for the brand had to be clear and attractive and we chose the bubbles to symbolise people coming together.

The second identity was for Nappy Bliss a real nappy laundry service which takes the hassle away from using real nappies, we chose to emphasize the natural and pure brand values with our pallet of colours and the use of the daisy.

The brands were applied to a range of marketing material and websites and were rolled out during Real Nappy Week receiving huge praise and support.

Walking Maps for Age Concern

March 16th, 2010

Our reputation for creative design is what led to Age Concern approaching Pica to produce a series of walking maps over terrain suitable for the elderly.

It was a case of deciding on the practicality of the maps in consideration of the charity’s budget – with Age Concern delighted with the end results, as the charity’s Grace Shorthouse explained.

She said,“We are extremely pleased with the end result and indeed the whole concept and design.

“The Pica team are excellent communicators and their attention to detail and accuracy was most reassuring. The project has been a huge success, the maps have received an excellent response from the organisation and are being snapped up the public.”

Garden Designer Fourishes with Pica

February 23rd, 2010

Pica has been working with Vicky Panther Garden Design (VPGD), a leading new landscaper to develop a strong brand.

Despite being an established company, VPGD felt their brand lacked impact and individuality, and a stronger presence was needed to set the business apart from the competition.

Pica were confident in providing design options which could be developed into an impressive identity for Vicky’s business.

Clever use of photography, colour and short, sharp messages proved the winning formula in developing communications.

Vicky has really enjoyed her Pica experience, as she explained, “To work with Pica on my identity and website gave me the confidence that I would have a fantastic end result thanks to their professionalism, knowledge and experience.”

Help to Hippychick Mumpreneurs

February 15th, 2010

Following on from the success of Brush Baby, Pica is helping children’s retailer Hippychick and parenting magazine Baby Prima to support Mumprenueurs in bringing new products to market.

Hippychick and Baby Prima ran a competition for the best new baby product and Pica have offered their support to the finalists in helping to brand their ideas.

Pica MD, Beccy Clark said, “Mums really do have the best ideas when it comes to new baby products and we are really keen to help them bring these to market.

“It can be very daunting when you are new to the business and we are able to lend our support and expert advice to help get the latest inventions on the High Street shelves.”

If you have a new product or a company that you don’t feel is hitting the mark, give us a call for a free and informal chat about how we can help you.

Pica Brand the New Brush Baby Toothbrush

January 6th, 2010

Pica’s latest project for Brush Baby is the branding of their new and innovative children’s toothbrush..

The Brush Baby NanoCool is an anti-bacterial action brush for 4-7 year olds with unique bi-level bristles and is the first to extend the Brush-Baby product range.

The challenge was to present the Brush-Baby branding within the strict confines of the pack shape and dimensions, a great example of the importance and need for consistent, long-term brand management.

National Trust’s New Exhibition

December 9th, 2009

Pica have been instrumental in a new permanent exhibition for the National Trust’s City Mill in Winchester.

Designed to tell the story of breadmaking from the field to the table using local people’s memories and incorporating their stories and annecdotes into the historical local information from the last century.

It is always interesting to be involved in a project with so much local history and the only problem we encountered was having to leave out so many interesting stories.

The exhibition also contains an audio visual display and the public are encourage to add to the memories with their own replections which further develop the visitor experience.

Museum Exhibition Graphics

November 5th, 2009

We spent many hours on location when asked to come up with the idea of a new and innovative museum exhibit – never a chore when the location is as beautiful as Henley!

The town’s River and Rowing Museum commissioned ‘Henley Lives’, part of a series designed to engage with the local community.

The initial exhibit concept was Pica’s, working closely with senior curator, and from there we developed all material and content to be included in the exhibition.

A combination of 2D graphics within a 3D exhibition helped provide a vivid insight into Henley life from the 18th Century through to the present day.

“Pica were able to contribute strong design ideas from the outset. Personal visits to the museum to view the gallery, meet the team and discuss initial ideas were invaluable,” said Senior Curator Rachel Wragg.

(more…)

Adtec Security Rebrand

June 8th, 2009

We were given a blank canvas when security company Adtec approached us for a complete modernisation of their brand .

The first step was to give both arms of Adtec’s business – commercial and residential – their own distinct image and we developed two new logos to provide that.

We then translated both logos across all Adtec’s promotional material including it’s website and brochures, all of which were greeted with much approval by the company’s clients.

Winchester Based Buckland’s New Identity

May 5th, 2009

Pica have worked with Winchester based private equity firm, Buckland Capital Partners to produce a new and exciting identity.

We took time and effort to fully understand Buckland’s aims and ambitions as well as their perception in the market place.

From there we produced a fresh brand identity encapsulating the core elements of confidence, security and professionalism that sets Buckland apart.

Frances Cowan of Buckland said, “Pica immediately understood the image we were seeking to portray and communicated this efficiently and effectively within their designs. It’s fantastic.”

We also produced the signage for Buckland’s prestigious new Winchester premises which further enforces the strength of the brand.

Brush Baby Hits Waitrose Shelves

September 23rd, 2008

Just six months after the launch of Brush Baby, we’re delighted that Waitrose is now stocking it in all of its stores.

Dominique Tillen of Brush Baby says “The popularity of this product is beyond belief and this is due in no small part to the expertise of Pica and their branding and marketing skills”.

We’re delighted with the response to Brush Baby and we look forward to working with Dominique on the next range of the company’s innovative products.

Brush Baby Ready for Launch!

April 12th, 2008

Following the completion of the identity, packaging design and branding aspects of the website, Pica Design is gearing up for the next stage of Brush Baby’s retail and on-line sales strategy.

Dominique Tillen of Brush-Baby said, “Working with Pica is great. They make me feel comfortable in expressing my ideas and vision openly.

“They are excellent listeners and that enables them to reach the essence of the business which has been so important in helping develop Brush Baby.

“The most important aspects of our relationship are the communication and understanding which has been key to developing the brand.”

Brush-Baby will continue to work with Pica on the promotion and other aspects of marketing communication as the Brush-Baby brand grows.

The Face of Brush Baby

March 10th, 2008

The newest member of the Pica team has been chosen as the face of Brush Baby!

Toddler Paddy, son of MD, Beccy Clark, was taken along to the photoshoot and ended up stealing the show.

“This really is the icing on the cake,” Beccy said. “Not only is our brand going to be on the shelves of the major High Street stores but so is my son! We can’t wait to see it in store!”

Winchester Museums New Identity

March 5th, 2008

Pica have worked with Winchester Museums to increase awareness of their presence in the City and attract a larger numberof visitors.

Our approach meant that we immersed ourselves in the project by studying each of the locations and periods that they were based upon which allowed us to absorb the atmosphere and provide a basis for our inspiration around the new branding and design.

The imagery created for Winchester Museums ensures that consistency is retained throughout the parent and sub

brands, and uses colour to differentiate between them. The completed visuals have outstanding impact on all of the promotional material. The new identity is designed to be flexible and has been incorporated across all deliverables such as the Museum publications, advertising, events and exhibition material.

(more…)

Pica Selected for Product Launch

January 8th, 2008

Pica are delighted to have been selected by new company Brush Baby to bring their innovative baby’s teether brush to market.

Without the luxury of a big brand name association, Brush-Baby needs a strong personality of its own to help establish both the brand and its first product in the marketplace.

For this reason, Pica understand the company’s first product pack will have to serve as a mini advert and sell directly off the pack front to the consumer.